'what’s going on?' is an offshoot of ambition, inspiration, and comradeship of two people having the same grit. It is a Pampanga-based apparel and clothing brand that focuses on uniqueness, purpose, individuality, and quality. It envisions to build a brand for individuals who want to be on the trend but not mainstream. The brand name ‘what’s going on?’ is meant to be a reminder for the community to consistently be curious and have the intrepidity to question. The important thing is not to stop questioning because curiosity is the engine of achievement. Support local. Buy local. God. Goal. Grind.